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Marketing Opt-In Incentive page

  • Updated

While the normal email and phone number pages ask for guests to opt-in to receive your marketing messages, we have found incredible results when asking guests if they would like to receive marketing messages from you in return for a little something special, something like a small free gift.


Examples:

Common examples branded items that you might gift to your customers in return for opting-in to receive your marketing include:
  • Stickers
  • Key Chain
  • Fridge Magnet
  • Postcards
  • Free digital download photos of their current trip
  • Beer Koozie / Stubby Cooler
  • Bravery Awards
  • Wrist band

  • Temporary Tattoos

     

Some operators offer a discount on a future visit. While this can work and is an attractive incentive, we consistently see stronger results from operators who offer something more immediate. When guests get something to look forward to before or during their experience, excitement builds and opt-in rates increase
.
Stickers are one of the highest-converting items for the cost. They’re affordable, tangible, and your branding travels with your customers long after the day ends.


How To:

Clicking on the "Marketing Opt-In Incentive page not added yet" notification under Health Checks (or Complete Setup/Get Started depending on where you are in your journey with Wherewolf) will automatically add a new page to the top of your base form

 

 

You can update the question to include the name of the free gift (ie would you like to take home a free sticker?) or you can leave this as the default text. 

 

You can then reposition this page to anywhere you wish in your base form. The page should be shown in the form AFTER the latter of both the email and phone number question pages.

 

 
When a customer selects "Yes" to this question, it will automatically opt this user in for marketing via email/SMS (if applicable)
 
 

Summary:

Are you already offering a free item or invite? If so, tie it directly into your marketing opt-in process. If not, many operators turn to suppliers like Alibaba to source cost-effective branded items that guests genuinely want to take home.

Small, tangible takeaways can make a big difference to opt-in rates and give your brand visibility long after the experience ends.

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